Keep Cup Original

KeepCup was founded in Melbourne – a city that celebrates and loves coffee. The goal was to create a barista standard reusable cup for coffee to go. We fully support the use of a reusable cup and encourage everyone to be a proud owner of it. Made from polypropylen, this cup is durable and dish-washable. Made in Australia.

Keep Cup Original

The world’s first barista standard reusable cup.
Available in a range of materials, colours and sizes, there is a KeepCup to suit each and everyone.

It started in a Melbourne cafe with a simple idea: keep it and use it again. When siblings Abigail and Jamie Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene.

As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable.

In 2007, following the successful trial of a reusable soup mug, and the unsuitabilty of existing thermoses and mugs for refill in a café environment, they decided to design and manufacture their own – a barista standard reusable cup for people to enjoy better coffee on the go.

They took a huge gamble that usability, low-impact manufacturing and design aesthetics could drive behaviour change and make a difference to how people think about convenience culture.